To begin with, have a self-examination of the things you yourself want to take advantage of as a consumer. Ask yourself whether it is something you will enjoy selling as well. It is important for you to believe in the product or service you are offering to the people. If you believe in it, you will be using it and you will be convicted in sharing it with people who might benefit greatly from it. Such conviction can never make you tired of promoting your product or service even if the going gets tough.
Most successful entrepreneurs attest that their individual victories come from knowing which products and services to sell. Clinging on a product that is not marketable can pull your business down in time. The products and services people consume these days are way different from the ones that are very popular a decade ago. In connection to this, there are more items from which you can make money today so long as you know how to market them strategically.
To begin with, have a self-examination of the things you yourself want to take advantage of as a consumer. Ask yourself whether it is something you will enjoy selling as well. It is important for you to believe in the product or service you are offering to the people. If you believe in it, you will be using it and you will be convicted in sharing it with people who might benefit greatly from it. Such conviction can never make you tired of promoting your product or service even if the going gets tough.
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Continuing from my previous post, blog readers want content that is useful for them. Deciding on what to write about can be very frustrating - harboring a lot of thinking on your part and yet unwanted results surface. More than the having the inspiration you must write using the appropriate keywords that can make your blog easily searchable by your target audience. Google keyword tool box is a free tool you can use related to this pursuit. It will help you come up with the words and phrases potential clients type in order to reach your blog. In the event that you find yourself running out of topics to write about, take advantage of the benefits of guest posts. Talk to other entrepreneurs in your niche who are open to this idea. You can exchange guest posts to promote your individual blogs. Once the topics and contributors or guest writers have been decided upon, create a content calendar which will aid you in having regular posts in your blog. Do not forget to update this on a monthly basis so that there would not be a lag in your blog. Furthermore, do not forget to provide a clear call to action or CTA for every post or every page you have. Your CTA does not always have to be encouraging your readers to place an order. It can be as simple as prod Are you one of those small business owners who do not have a blog? Perhaps, you use your lack of interest in the internet or in writing for not having one. Or, you could thinking that your business is not that big yet and nobody would care about it getting online. These are bad excuses that can cap the growth of your business. Now that everyone else goes to the world wide web for all the information they need and even for making quick purchases, your business will be left behind if you do not claim your rightful place in the cyberspace. Granted that you are a neophyte in building and maintaining a small business blog, there are certain considerations which you must not allow to pass by. These can be used as your guideline on a regular basis. First of all, start with a strategy. Think of the main reason why you are blogging. If the main goal in your mind is selling, try to redirect it to providing useful information about your niche that will get your potential clients hooked. A blog that is too sale-sy would not definitely have any audience. It will be avoided just like traditional sales brochures and pamphlets.
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Test run – After having an opportunity suited with your skills. Work on that job for some time until you hone your skills some more and learn all the tricks of the trade. You will need all these information should you try, say, to be a flower shop owner or a team leader/recruiter of virtual assistants. Create a business plan – There are many business plan templates which you can find online. Use one as a guideline but modify it according to your own business profile. Detail out your business description, your product or service, payment rates, materials you need to invest on and possibility of hiring a helper. Do not forget to highlight the part about gaining profit and the profit amount you can get. Finally, open your home business. Advertisements may not be a requisite for it to flourish. Word-of-mouth is usually the best way to make home businesses famed in their localities.
photo credit: business2commnity.com
Certain surveys show that home businesses are one of the greatest means with which single parents became able to support the basic needs of their families and send their children off to school. In some cases, mothers were able to help their spouses pay staggering debts or utility bills through the home-based income generators they have gone into. My personal experience is not that far from both scenarios. Our third child came quite unexpectedly in the middle of a crisis – my husband got laid off and was just then starting with a meagre pay in a new company. For some weeks, we were quarrelling and as we can’t make both end meet. From growing tired of our daily arguments, I came to a realization that I can do something to earn extra income for us. And so, the rest was history. Below are the procedures which I went through. I just added some important ones that I learned in the course of my path to earning more with the home-based income generator I stumbled upon. Have a self-evaluation – This is not the one of the spiritual nature. It is leaning more on searching for the things you are good at, your skills and talent. Take these questions as guideline for your self-assessment. Can your creativity get you somewhere? Do you have superb organizational skills which can make you qualified for a clerical or virtual assistant job? Survey the market – Perhaps, you’ve decided to be professional organizer or florist. Is there an opportunity for you to earn from it in your locality? I planned this to be my first post thinking that some people who might stumble upon my blog have a zero idea of what small business is all about.
As I consulted an online dictionary, this term defines small firms that are privately owned and operated. In comparison to other companies, they have a relatively smaller number of workers. Manufacturing, agriculture, services, wholesaling, retailing, general and heavy construction and trading are a number of the industries which they dominate. The size definitions vary from one industry to another or from one country to another. In general, a small business has 250 employees or less. The income they make each year is comparably less as well. According to surveys, small businesses face big problems each year. One of these is bankruptcy. This is a result of poor planning which happens when unanticipated expenses come about and there is lack of enough capital. Thus, many small scale firms close down earlier than expected. Although many people are helped by small businesses, some sectors hate them as most of them do not share with the social responsibility. This is because of the fact that they operate day in and day out and so they lack the free time to engage in activities that help improve the condition of the environment. |
• HELLO •Sarah Wesley is a home business owner who has passion for what she does and loves sharing her thoughts and learnings about the small business industry. • CATEGORIES •Taxes
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March 2018
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